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Sarah Jackson

Why photography is not cheap: a photographer’s candid perspective

As a lifestyle wedding and family photographer, I often hear, "Why is photography so expensive?" It’s a great question, and I’d love to break it down in a way that feels real and relatable.


First up, my gear. I shoot with Canon prime lenses that help me capture those vibrant, timeless images. They tend to focus quickly too, giving an advantage in working with small children. These lenses are an investment, and they’re crucial for delivering the quality you expect. I have a few great quality zooms, but mostly I use primes.


Then there's my love for 35mm film photography. It adds a special touch to my work, but it comes with its own set of costs. Each roll of film can run $10 to $15, and then there’s developing and scanning. Unlike digital, where you can snap away without a second thought, each frame in film is precious, which makes the process more intentional and meaningful.


Beyond the gear, there's a significant time commitment. From chatting with you to plan the perfect shoot to capturing those candid moments and editing the final images, it all takes time and care. As a mom, I balance family life with my photography business, ensuring every client feels valued and connected.


And let’s not forget about the behind-the-scenes expenses. Running a photography business involves costs like insurance, marketing, and equipment maintenance. It might seem like a lot, but every bit is aimed at delivering a wonderful experience for you.


Ultimately, when you invest in a photographer, you’re investing in lasting memories. Working with me means capturing the essence of your family or your big day. While photography isn’t the cheapest option out there, the memories we create together are worth every penny.

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